Summary: Studies of how users read on the internet found that they do not actually read: instead, they scan the text. A research of five different writing styles discovered that a sample internet site scored 58% higher in measured usability with regards to was written concisely, 47% higher as soon as the text was scannable, and 27% higher with regards to was written in a target style instead of the promotional style found in the control condition and many current website pages. Combining these three changes into a site that is single was concise, scannable, and objective at the same time resulted in 124% higher measured usability.
Unfortunately, this paper is written in a print writing style and is somewhat too academic any way you like. We realize this is bad, but the paper was written once the way that is traditional of on a research study. We have a summary that is short is more suited for online reading.